AMA recap — Marketing and Sound Design

2 min readMar 22, 2022

In a live AMA (Dev Diary #3) on Thursday, 17th of March 2022, the Ghospers Game Marketing and Sound Design teams discussed some important news. If you missed it, you can catch up on the most important parts by reading this summary or by watching the AMA recording on our official Ghospers YouTube Channel Game Dev Diary #3 — YouTube

Marketing strategy

A look at the numbers

The global gaming market is set to reach $256.97 billion by 2025.

More than 2.7 billion people worldwide play games.

In 2020, the console gaming market experienced its slowest growth rate since 2015.

Players spent $4.5 billion on immersive games until 2020.

eSports enjoy an audience of around 456 million people.

High-fidelity mobile games are on the rise (53% of total games).

General Marketing Strategy

Growth of community, the establishment of a unique marketing campaign, influencer marketing.

Asia-Pacific Region

With the number of video gamers approaching three billion globally, Asia Pacific is responsible for over half of it. Within the Asia Pacific region, China, Japan, the Philippines, and South Korea lead the gaming markets. Revenue in the Chinese video game industry keeps breaking records, having doubled in the past five years. This is why we are planning to target countries specifically in this region.

Demo Game

Let our community members try out the game

We will give an opportunity to some of the most devoted members of our community to be the pioneers of Ghospers Game!

Exclusive pre-launch with Influencers

Influencers and Gamers streaming Ghospers Game on YouTube and Twitch.

Target Marketing for Asia-Pacific

Game ads for the Asia-Pacific region to gain more players.

Mini-game launch

With the launch of the mini-game, we will begin collaborating with streamers and gamers. The game will also be streamed on our platforms.

In the near future, we plan to organize tournaments with cash prizes and participate in gaming expos.

Sound Design

We were inspired not only by MMORPG games, but also by NFT novelty — playful, regular beats, and retro sounds — original and simple.

Menu:

— a loop of 40 sec

— simple, synth base, catchy

Battle theme:

— snow, city & forest — 8 bit (for the snow), synth base (for the city)

— 2–3 min each

— can be put in loop

— the forest one needs a rework

Ghospers’ playlist will be available with the launch of the mini-game!

See you in our next Dev Diary!

-The Ghospers Team

Join the Ghospers community!